November 06, 2025 - 2 comments
Are you ready for Beaujolais Nouveau 2025?
Every third Thursday of November, the world raises a glass to Beaujolais Nouveau, a joyful tradition born in the post-war bistros of Paris.
Back then, handwritten signs appeared on café windows announcing:
“Le Beaujolais Nouveau est arrivé!” — the arrival of the year’s very first wines. This year, Raisin is bringing that spirit back, naturally. 🍇 Our new poster proudly proclaims: “Il est arrivé, il est nouveau, c’est du beaujo — préférez-le au naturel.” (It’s here, it’s nouveau, it’s the Beaujo — keep it natural!). Designed by Jules Maillard, it’s a tribute to those original hand-painted signs, reimagined for today’s natural wine movement. Because while the world still celebrates Beaujolais Nouveau, not all Beaujolais are created equal. Many modern primeur wines are industrial, over-marketed, and disconnected from the region's soul.
But Natural Beaujolais, made with care, minimal intervention, and honest farming, still captures the true spirit of terroir and joy in every glass.
With this poster, we invite natural wine bars, restaurants, and shops to join the celebration:
- ✨ Display it proudly.
- ✨ Register on our page.
- ✨ Show the world that Beaujolais Nouveau can still be natural, vibrant, and alive.
Let’s make November 20th not just a toast to Beaujolais Nouveau, but a toast to the winemakers keeping the real movement alive.
