Simon Haag

Simon Haag. Franconia. Make of that what you will. Grew up here. Left. Spent years in Hamburg engineering wind energy. Came back in 2020 because the door was always open and the timing finally felt right — or maybe just unavoidable.

Went to winemaking school. Pulled out four hectares. Went organic. Farming organically and regeneratively since '18, though selling the bottles only since '24. The years in between were messy in the best and worst ways: two frosts that took nearly everything, a contractor bankruptcy that left him unpaid, a tractor incident, and a girlfriend who had better sense than to stay. He stayed.

First vintage: 2022. Natural wines. No apologies. Silvaner, Pinot Noir, Pinot Blanc, Chardonnay, Domina, a PetNat called "Horseshit in Paris," and a Savagnin that says "We Should All Become Louder" — which, honestly, tracks. Winemaking is a collective effort, so he shares a cellar with 2Naturkinder, because no great wine is made alone.

In 2025 he drove to Burgundy and the Jura with cuttings on his mind — Chardonnay, Savagnin, the good stuff — and came back with genetic material for a grafting project on limestone soil that's been waiting for exactly this. First grapes: 2026. First bottles: whenever they're ready.

6.5 ha. Kitzingen. simon.wine. Fridays at the shop, 1–6. Come taste or don't. Just show up.