In 1986 Giorgio Ferrero became the owner of the family farm that has been producing wine in Pino d'Asti for four generations, implemented the organic farming method for all its production and began to market its products under the Ca' del Prete brand ( the name derives from the farmhouse where the cellar is located, which was once connected to the ancient rectory above). Since 2014, after the experience gained in the company, Luca Ferrero (Giorgio's nephew) becomes the owner. Luca has implemented new methodologies that go from the vineyard to the cellar. Many of his choices were born from continuous study, from the desire to question himself and from constant comparison with more experienced colleagues. He defines his wines as "handcrafted from organically grown grapes". Artisanal because they are produced without the use (or in any case minimal) of technology, chemical adjuvants and with small additions of preservatives only upon bottling The vineyard area is about 4 hectares mainly cultivated with Freisa, with plots of Malvasia (ancient Schierano vine) and Barbera. Green reigns in the vineyards: the grassing avoids leaching and erosion of the soil and is very useful for having lower temperatures in the summer season, guaranteeing the presence of spontaneous herbs and a very lively fauna.