Le Jus d’Octobre in Saint-Malo has just reopened with a total refurbishment. This Breton wine shop offers a large selection of natural wines, craft beers, spirits and ciders. The name is derived from the song “Le Vin” written by Georges Brassens in 1956 as an homage to the “juice coming from the harvest of the vine in October.” Their ambition is to democratize wine and share the teams passion with others.
Founded in 2014 by David, a state-qualified oenologist who left the vineyards to return to his native land. The passionate team of the Paramé shop includes Baptiste, Mathieu, Maëva, and Loreley, who love sharing their tips and knowledge with customers.
The shop has a unique way of classifying their wines according to the time they should be consumed; ‘Premières soifs’, ‘Moments d’Emotions’, ‘Instants rares’, roughly translating to ‘Easy going’, ‘Moments of Emotion’, and ‘Rarities’. This is a way of orienting customers according to their taste and the occasion they’d like to drink the wine. This helps keep customers open minded and removes preconceived notions about wine regions.
You can also find two other Le Jus d’Octobre cellars with the same concept and references: a second one in Saint-Malo (near the Aquarium – opened in 2016) and one in Plouër-sur-Rance, in the 22 (Côtes d’Armor – opened in 2019).