Sophie came from the music world, and Anne-Laure from fashion. They both changed paths, to open a cool and festive place where they could enjoy alive wine and music together with friends… Fro. Paris Est was born!
Their journey started two summers ago, when the two got on their bikes and set out to meet several producers. Meeting winemakers in different regions was just how they made their selection for the shop, along with the help of Anne-Laure’s mother who happens to have some vines in Champagne.
Covid and money slowed down their search for a spot, but didn’t stop them! So Sophie and Anne-Laure originally began FRO. PARIS EST as a delivery service by bike covering Eastern Paris, and gradually expanded to the whole city. When they came across an old stamp shop in the 9th arrondissement in Paris (10 Rue de Maubeuge), they knew this would be the perfect place to turn into a home for their selection of records, magazines, and natural wines – all of their interests in one!
Their concept is to have a wine selection on the smaller side, and change up the references on the regular. They also aim to offer affordable prices to make their products accessible, for people to discover and enjoy natural wines. The shop is meant to be a meeting place, where Sophie and Anne-Laure hold events once a week: from magazine or record releases to wine tasting nights to dj sets, they do it all at FRO. ! Speaking of, on October 22nd and 23rd they will be hosting a mini festival to celebrate the fall and highlight some of the producers they work with amongst live music and delicious things to taste, don’t miss it!